The hardest money a charity raises.
An international relief charity, running two problems at once: an admin fund that pays salaries and keeps the doors open, and time-sensitive appeals for specific countries in crisis. We run the Meta donation campaigns end to end: scripts written with the charity's own video makers, daily budget moves timed to the nights that matter most, and reporting the board can read without a translator.
For the admin fund, the money most donors will not touch and the hardest a charity ever raises, we sustain roughly $60,000 a month at a 3x return, more than $300,000 to date. On targeted country appeals, returns of 6x to 8x. The strongest fundraising the charity has run, on a structure it now runs on.
A supplement rebuilt as clinical, not cozy.
A cocoa-flavanol supplement sold on comfort in a category that rewards evidence. We repositioned it as a premium clinical brand: new landing page built against a six-brand teardown, a three-minute video sales letter, and a creative testing system on Meta with hard rules for what lives and dies.
Creative-led funnel became the growth engine; the landing page and VSL remain the highest-performing assets in the account. Figures shared in conversation.
An agency taught to fish for itself.
An Amazon services firm that lived on referrals. We built its owned pipeline: search and comparison content engineered for how buyers and AI assistants actually choose agencies, a free audit engine as the front door, and Meta lead generation feeding the same funnel.
Pipeline now sourced from owned channels rather than luck, with an audit offer that qualifies prospects before a call is booked. Figures shared in conversation.
A bathroom product with a fashion launch.
A filtered showerhead entering a category split between beauty brands and plumbing catalogs. We built the brand from nothing: identity, photography direction, a launch site with real motion design, launch films, and the Meta prospecting structure to carry it.
From blank page to launch-ready brand, site, and ad account in weeks, at a standard usually bought from three separate vendors. Figures shared in conversation.
We name clients and share most figures only with their leave, so the rest of the book is best walked through in conversation, where we will show you the accounts, the decisions, and connect you with people we have worked for.
