Three ways to work together. Pricing is stated in full; every engagement opens with a $1,500 account study and written plan, credited against your first month.
For brands spending under $25,000 a month.
One platform, done properly. Meta only, twelve pieces of creative a month, tracking set up to standard, and the weekly letter.
For brands spending $25,000 to $100,000 a month.
Two platforms, twenty-four pieces of creative a month, creator content, landing page work, and a weekly call alongside the letter.
For brands spending over $100,000 a month.
All three platforms, forty or more pieces of creative a month, a dedicated team, offer and funnel work, and a weekly session with the principals.
The performance fee only applies to results above the target we write together at the start. If we meet expectations, you pay the retainer alone.
Smaller pieces of work are available without a retainer: a one-time round of fifteen statics and five videos for $3,000, ongoing creative at $4,500 a month, creator content at $3,500 a month, an added platform from $1,500 a month, and a four-week seasonal push for $6,000.
Charities get the same team and the same standards at a reduced, flat rate, with priority during Ramadan, Giving Tuesday, and year end. We never take a percentage of donations.
One letter a week, written by the people running the account. Here is what a week looks like.
To the team,
Spend this week was $11,340 against a plan of $12,000. We held the difference back when Tuesday's auction turned expensive rather than buy costly reach. Results came in above the target we set together, for the seventh week in a row.
Two decisions to report. We retired the founder video after seventy-two hours; it was well liked and it did not sell. And we increased the budget on the strongest concept by forty percent; at the higher spend the numbers still clear the target. Three new ads enter testing Monday, and the landing page test reads out Friday.
Good Multiple
A representative week, with the details changed.
Every engagement produces this document before dues are paid. The number is written after we have seen your books. Never before.
Target, agreed and dated:
Payback window:
The conditions under which we stop:
Reviewed against the letter, weekly; renegotiated in writing at ninety days.
For the firm · For the client
The blanks are the honesty. They are filled in together, once, in ink.
We take on a small number of new engagements each quarter.
Get your written target