Marketing, held to a return.

Good Multiple is a creative and growth studio for companies and causes. We build the offer, the funnel, and the ads that fill it, and put the target in writing before a dollar is spent.

Get your written target

We run it like it is ours.

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We run your account like it is our own money in the auction. Most days, it is.

01
What we do

We build it, fill it,
and compound it.

01 · Build

Build

The offer, the website, and the funnel: the machine that turns a click into a customer. We make it before we drive a dollar of traffic to it.

02 · Fill

Fill

Paid ads and the creative that carries them, on Meta, TikTok, and Google. Demand created on purpose, and held to a written target.

03 · Compound

Compound

SEO, GEO, and AEO, content, and the weekly letter. Growth that keeps paying after the ad spend stops.

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02
How we work

Four commitments.

1

Creative decides performance.

Media buying is table stakes. The auction rewards the ad itself, so senior creative people work on every account.

2

The target comes first.

We will not promise a number before we have seen your books. We will put one in writing, and be judged by it.

3

Reporting in plain language.

One letter a week: spend, results, decisions. If something went badly, it is in the first paragraph.

4

A deliberately small book.

Senior attention does not stretch. We take on a limited number of accounts, so every one gets an operator who knows it cold.

03
Selected work

The firm is new.
The operators are not.

01Charity · Fundraising
The hardest money a charity raises

More than $300,000 to a relief charity's admin fund, sustained at a 3x return. On targeted country appeals, 6x to 8x.

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02Ecommerce · DTC
A supplement, rebuilt as clinical

Repositioned from cozy to clinical: a new landing page, a video sales letter, and a creative testing system that became the growth engine.

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03B2B · Lead Generation
An agency taught to fish for itself

An owned pipeline for an Amazon services firm: comparison content, a free-audit front door, and Meta lead generation feeding one funnel.

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04Launch · Brand
A bathroom product, launched like fashion

Brand, site, launch films, and ad account for a filtered showerhead. From a blank page to market in weeks.

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The letters

How we think, in writing.

For charities

Causes pay less. On purpose.

We run donation campaigns for a small number of charities at a flat, reduced rate, with the same team companies pay full price for, and we never take a percentage of donations. For one relief charity's admin fund, the salaries most donors will not touch and the hardest money to raise, we sustain a 3x return, more than $300,000 so far. On targeted country appeals, 6x to 8x.

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Start with a written target.

Tell us what you sell, or what you are raising for.

Get your written target